Online marketing is an effective way to reach millions of consumers, and the Internet has become the most popular information source for homebuyers looking for real estate. But with all the competing listings that are now online, it’s easy for yours to get lost in the crowd. However, there are a few easy ways to make your online listings more appealing then others. These easy “best practices” should be considered when entering the property data into your MLS.
When writing the description page about your listing, it’s important to keep the buyer in mind. What does the buyer want to know—how can you maximize on every word and picture to increase your chances of getting inquiries on yourproperties?
Here are three simple suggestions:
1) Don’t repeat the house features in your remarks
2) Focus on lifestyle and neighborhood
3) Don’t skimp on quality photos!
House Features: Use the remarks section to sell the consumer on the special features of the house. All too often the remarks section simply repeats all the information that’s on the property details. Instead of saying, “Wonderful 3 bedroom, 2.5 bath house, on half acre lot.” Try something like, “This early plantation farmhouse blends “old with new” with its rich history and new renovations!” Try to appeal to the senses and imaginations of the online consumer.
Lifestyle and Neighborhood: Homebuyers are interested in the quality of the neighborhood, so don’t just sell the house, sell the community and the lifestyle of its residents! Consider adding photos of local attractions like nearby parks, shopping centers, and restaurants.
Photos: A picture is worth a thousand words and it’s almost always the first thing buyers look for, so make sure they are good quality and use lots of them!
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