How Many Listing Photos Do You Need to Generate Leads?

At Point2, we spend a lot of time thinking about how to help our clients get the most out of their online marketing activities.

When it comes to marketing your listings online, we want to make sure you generate as many leads as possible, so we had our experts analyze the data from Point2 Homes to see how many listing photos you need in order to generate leads. Put this information to use in your own business to streamline your workflow and grow your business.

What is the optimal number of listing photos to generate leads?

A listing with 10 – 15 photos has the best chance of generating leads.

While too few photos (less than 10) will obviously not pique potential buyers’ interest, we also found that too many photos (more than 20) could potentially result in less leads as well. Why? Too many photos may answer a potential buyer’s questions, meaning there’s less incentive to contact the listing agent. Like any good sales pitch, you want to give enough information to interest people, but not so much that they don’t need to contact you.

How many listing views does it take to generate a lead?

It might depend on the number of listing photos you include. We looked at listings that had different numbers of listing photos, from zero to 80, to see how many views it took to result in one lead.

Listings with 10 – 15 photos get leads with the least amount of views required.

This reaffirms our findings from above: 10 – 15 listing photos is definitely the sweet spot for the average listing.

Is there such thing as too many listing photos?

By now, you’re probably wondering if having more than 15 listing photos is a bad thing that could negatively impact your views and leads. Our data shows this is not the case. But, at the same time, there’s no overwhelming positive impact from having more than, say, 20 photos.

Listings with up to 20 listing photos get just as much traffic as listings with 50 or more.

You can save yourself a lot of time and energy by keeping the number of listing photos you use to around 20. We’ve found that posting more photos doesn’t increase your probability of generating more traffic.

What’s your experience with posting listing photos? Have you noticed any trends that help or hinder your listings’ performance?

Source: Point 2. To learn more about online marketing and lead capture solutions for real estate agents, visit Point2.com or contact feedback@point2.com.

Reprinted with permission from RISMedia. ©2014. All rights reserved.

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